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Mobile, Social Drive U.S. Advertising

BIIIncreased spending on mobile, social media, and digital video will propel U.S. digital advertising revenue to nearly $50 billion this year, with this number reaching $82.7 billion in 2018, according to an updated BI Intelligence forecast.





Access Full Forecast Data For Each Format/Medium By Signing Up For A Trial Today >>








The mobile ad market will grow the fastest: Mobile advertising revenue, which includes mobile search ads, mobile web and  in-app display ads, as well as video ads on mobile, will top $32.6 billion in 2018, and reach a five-year compound annual growth rate (CAGR) of 49.7%. Note: our mobile category excludes social media ads seen on mobile devices. 





Social media ads on desktop and mobile will also grow faster than other digital ad formats and traditional mediums. 


The huge growth go2decode - https://www.comintconsulting.com/single-post/2018/01/11/Krypto1000-v1009... in mobile and social spending are the result of advertisers chasing eyeballs, as audiences migrate their media consumption to mobile devices and apps, with social apps as a leading time-spend bucket. 





Our media spend forecast — including detailed forecasts for each medium and sub-categories within each — is only available to BI Intelligence subscribers. 





Subscribers also gain access to hundreds of charts and data on digital media, mobile computing, e-commerce and payments. 





Learn more:





Which social media platform do users trust most?





What does the current landscape of social media demographics look like?





How are social media platforms monetizing video?

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